Beautiful Homes Start Here

Creating a new story

In 2012, we started Urban Ladder with a vision - to make a million homes beautiful. Back then, our catalogue featured just 35 designs. Yet, when our customers shared photographs of their homes, we saw they were remarkably distinct. The same table, the same chair was used differently by different people. This told us something. People want their homes to be unique. We also realised that people are a lot happier creating things than they are buying things. We are a creative, imaginative, expressive species. And our homes are just one of the many canvases we have at our disposal.

Today, we understand that we’re here not just to sell well-designed products. We’re here to help you create spaces that mirror who you are. Our new brand identity is a reflection of this renewed purpose. It’s a celebration of the creative spirit that makes each of us and our homes different.

Creativity is for everyone

For far too long, we’ve thought of creativity as something rare. Something only a few are blessed with. The truth though, is that there’s nothing special about creativity. It is, if anything, decidedly ordinary. Something common to us all.

To be creative simply means to create. And that’s something we do all the time.

We tell stories even if we’re not writers. We think new thoughts even if we’re not thinkers. We experiment with recipes even if we’re not chefs. And we create spaces even if we’re not designers.

At Urban Ladder, we want you to discover the joy of creating. Starting with your home.

We want you to think of the setting up of a space as an energising, creative pursuit. To breathe life into empty rooms with your ideas. To take a few square feet of nothing, and transform it into something beautiful.

Meet the Canvas

Our new logo depicts the four walls of an empty room. Like a canvas, it’s open to new ideas and is brimming with possibilities.

For the logo, we chose shades of orange - the colour of creativity and joy. Each time you look at it, we want you to be inspired to make something new.

Beautiful Homes Start Here

‘Beautiful Homes Start Here’ symbolises the start of a collaborative process. We want to create beautiful homes and designs not just for you, but with you.

In the near future, you’ll see us live this philosophy in several ways. New lines of products in keeping with changing sensibilities. A community of creative people who prove that art is truly democratic. And new experiences and technologies that let you play designer.

We’re thrilled about the possibilities this opens up, and look forward to exploring them with you.

Ashish Goel & Rajiv Srivatsa
October 26, 2016