Creating a new story
In 2012, we started Urban Ladder with a vision - to make a million homes beautiful. Back then, our catalogue featured just 35 designs. Yet, when our customers shared photographs of their homes, we saw they were remarkably distinct. The same table, the same chair was used differently by different people. This told us something. People want their homes to be unique. We also realised that people are a lot happier creating things than they are buying things. We are a creative, imaginative, expressive species. And our homes are just one of the many canvases we have at our disposal.
Today, we understand that we’re here not just to sell well-designed products. We’re here to help you create spaces that mirror who you are. Our new brand identity is a reflection of this renewed purpose. It’s a celebration of the creative spirit that makes each of us and our homes different.