Urban Interiors - a one-stop-shop for all needs of new home owners
There are millions of new homes being occupied every year in India, but there is no single solution that helps new home owners design a beautiful home seamlessly. Over the last four years, we have built a catalogue of thoughtful, beautiful products across different categories, and Urban Interiors is our next step towards our vision of making a million Indian homes beautiful. The interior décor service will help customers furnish their complete home, with help from our expert designers to choose products from our catalogue of furniture, décor, mattresses and modular solutions.
Our designers will work with the consumer to understand their lifestyle in depth, catering to each family member's unique habits and aesthetic preferences; additionally, eliminating the effort and time spent on dealing with multiple vendors and contractors.
Here's a snapshot of the customer's journey:
While this will be a consultative process in the first phase of launch, we will launch of the ‘Urban Interiors’ app soon which will help customers design their home within a few hours using advanced visualisation techniques.. This app will create virtual rooms (wall colours, floor materials, doors, etc.) and will help select and place furniture and decor in the virtual space. A complete 3D visualisation of the home will enrich the visualisation experience. Urban Ladder will ensure customers have a zero friction experience when designing their homes.
Ashish Goel, CEO & Co-founder, Urban Ladder, said, “We have launched Urban Interiors to solve a pertinent pain point for the consumer. In the last four years, we have made great quality and beautiful furniture available to many Indian homes. As we keep solving the furniture problem, we want to address the market for complete home solution, another big pain point where consumers need a trusted brand. Urban Interiors is an extension of our brand philosophy of design, trust and making homes beautiful a hassle free experience.”
We have also launched a ‘Design Partner Network’ programme to collaborate with leading interior designers. This vibrant community of designers will give our customers access to the best design authorities. The design network will help scale Urban Interiors to different parts of the country.